Created by women, for women.

In 2014, we introduced our first collagen product – long before collagen became a household name. Today, Feel Iceland collagen is the most loved and trusted collagen across the Nordic countries.

Since 2013, we’ve upcycled over 3,000 tons of Icelandic fish skin – transforming what was once discarded into pure, high-quality supplements. Using cutting edge technology and pharmaceutical grade standards, we ensure every product delivers the very best nature and science have to offer.

Our mission is simple: to craft clean, premium products that nourish your body, uplift your well-being, and respect the planet we call home.